Beyond the bright lights and stage performances lies a lesser-seen truth of the music industry: a complex network of influential figures, music professionals, and collaborators who shape careers, broker deals, and unlock opportunities, power players who are the very bone-structure of the music business. Before viral moments began launching artists’ careers at random, it was and still is beneficial for artists hoping to thrive, whether emerging or established, to find a way into that network.
A single conversation can change the trajectory of your career. But the challenge is that these interactions are rare and difficult to initiate. This is why networking, intentional and sustained, is essential.
What Exactly Is Networking?
By definition, networking is the process of interacting with others to exchange information and develop professional or social contacts. It may sound intimidating, but at its core, networking is about intentionally forging relationships to exchange information and ideas.
For artists, it’s more than small talk; it is expanding your circle, planting seeds for future collaborations and support. Think of it as building bridges, one meaningful conversation at a time.
As An Artist, Do You Have to Network?
Probably not. Networking is tricky and can seem daunting if you do not know where to start. It is understandable if one chooses to avoid it entirely. However, success in the music industry is rarely about talent alone. It’s also about who you know and who is willing to invest time or resources into your potential.
Creating a star requires a few things, and at the top of that list are:
- Talent
- Financial backing
- A reliable team of partners
For most emerging artists, the third is often missing. Even with a bit of funding or a breakout moment, your growth will stall without the right people around you. Networking is how you find your tribe, your business partners, your producers, your future collaborators, even your first manager.
Here Are A Few Tips On How To Network Effectively
Attend Networking Events
This is a no-brainer. To meet new people, you have to show up! Whether it’s an industry conference, a local open mic night, or as a seat-filler at award shows, the goal is to seize those precious 10 seconds of attention. These events aren’t just about shaking hands, they’re about being seen and starting conversations that may one day pay off. Build your network consistently, and always be intentional with your interactions.
Leverage Online Platforms
While face-to-face interactions are valuable, not all networking happens in person. Online communities can help you build strong professional relationships, sometimes even faster than in real life. Platforms like LinkedIn and Instagram offer artists opportunities to connect with producers, managers, and fellow creators. So do your research, find music-specific communities, and start building connections virtually.
Introduce Yourself to Industry Influencers
Big brands understand the power of influencers to reach vast audiences. As an artist, you need to see yourself not just as a talent but as a brand. Don’t be afraid to introduce yourself to influencers in your niche and seek out people who can advocate for you. But do this tactfully. Start with a meaningful comment on their work, share a mutual interest, or support their content before pitching yourself.
Join Forums and Artist Communities
Stay on the pulse of the industry. Join forums, Discord servers, or even start your own podcast or online series. These are opportunities to share your work, ask questions, learn from others, and find your next collaborator or creative partner. Many artists have even started podcasts to create platforms for peer interaction. Consider participating or creating your own.
Embrace Collaboration
Collaboration is also a form of networking. It’s not just about making music together; you can merge audiences, increase your reach, and enhance your chances of success. When done right, collaborations lead to cross-promotion and mutual growth.
Build an Online Portfolio
No one applies for a job without a CV. Likewise, no artist should be promoting their work without an online portfolio. Whether it’s a well-designed website, a SoundCloud page, or a neatly curated Linktree, make sure people can find and hear your work. Share it on your social platforms and keep a link ready; you never know who might ask.
The Human Element of Networking
Always remember that the people you are eager to meet are, firstly, human beings. They have feelings, boundaries, and goals of their own. Networking is not about using people; it’s about creating mutually beneficial relationships. No one appreciates being used solely for favors. True networking requires tact, timing, and emotional intelligence. Offer value where you can, listen as much as you talk, and prioritize authenticity over clout-chasing. That is where genuine, lasting connections are forged.
Let Royalti.io Support Your Growth
Once networking starts bearing fruit, collaborations, partnerships, and catalog expansion, you’ll need to manage your music business like a professional. That’s where Royalti.io comes in.
We help artists and rights holders:
- Organize their catalogs
- Automate royalty tracking
- Manage splits and contracts
- Monitor income from various platforms
So while you’re building relationships and expanding your reach, we’ll help you track every play and stay on top of your music business.
